Branded marketing

Branded marketing

measure is very important to contemporary organisations. Corporate brand has become a valuable asset for a company, which some times have value beyond the book value.
To answer the question stated above it is important to explain what a corporate brand is. It is also important to look into the issue how a corporate brand is beneficial to an organization. What kind of financial benefit it can provide to an organization and to what extent it helps organisations to gain competitive advantages over its competitors.

 

There are several definitions of corporate brands presented by different authors and scholars. Some of the defamations are as follow:

David A. Aaker defined corporate brand as “a corporate brand that will define the corporate heritage, assets and capabilities, people, values ​​and priorities, a local or global frame of reference, and a formance record.”

(Brand portfolio strategy by David A. Aaker, California management review vol46 no3 spring 2004.)

According to Balmer (2003) the corporate brand is seen as a covenanted identity, which is viewed as independent and distinct. Balmer (2001) developed the mnemonic C2ITE (Cultural, intricate, tangible, ethereal and commitment), reflecting the corporate brands.

While Lawer and Knox (2004) states that a corporate brand is a way to conceive, manage and communicate corporate brand values ​​in order to guide managerial decisions, actions and normative firm behaviour. It can then state that the brand is generally the name of a product or a mark of ownership.

So being able to express its self is true and openly and then communicate the message to its consumers clearly.

“The corporate branding philosophy, at it’s core, represents an explicit covenant between organisations and it’s key stakeholder groups, including customers” (Balmer & Greyser, 2003)

Corporate branding can be defined as “corporate brand brand name.” It is an attempt to leverage corporate brand equity to create product brand recognition. ”

wikipedia.org/wiki/Corporate_branding

The keeping of an organization promise can lead to corporate brand equity; This is what consumers hold, strong, and unique associations about the brand in memory (Keller 1993). David Beckham said, “I can not even imagine using any nothing else then Adidas”. Though he is the contracted model for Adidas. This made sports people with money buy that item. Rolex watches can also be for example, Rolex watches for high-class people. This makes people with money buy the Rolex watches to show the class. This is the brand equity of Adidas and Rolex.

Brand equity can be transferred to other products as well. This can be seen in the case of VW buying the Skoda. Before VW got Skoda’s sales declining but in recent years Skoda’s Skoda’s transfer of its brand equity. G.M motors have also bought different corporate brands such as Daewoo and Volvo and have transferred the brand equity to them brands.

This does not stop here there are many benefits of corporate brand. Newman (2001) suggests that the success rate of a new product or service may be a corporate brand behind it. Also costs could be reduced when launching the product or service.

How to Book Westjet Airlines?

How to Book Westjet Airlines?

WestJet Airlines Ltd is a economic low cost airlines operating in Canada since 1996. It began as a low cost airline to compete the major airlines in Canada and is now operating to 100s of destinations to Canada, the United States, Europe, Mexico, Central America and the Caribbean.
For booking of Westjet Airlines Reservation Number tickets follow the steps

 

1. Open westjet site and login into your account if you have one or create an account or continue as a guest.

2. Click on book and then select book flight.

3. you can choose flights or multicity option

4. Enter your from and too destinations and then choose the number of adults , childrens and infants travelling .

5. Enter the date of your journey and click on get flight ,select the flight you want to travel and enter all the details of passengers.

6. Now choose the payment options and make the payment to finalize your reservation.

The various ways to contact the westjet airline ltd is as under.

1. WestJet provides social media support 24 x 7 , they can be contacted on facebook or twitter to get any kind of info you want . the only limitation is that no payment transaction can be completed of social media.

2. Westjet is always ready to hear from you and share your feedback through email . Your just select your concern and put your comments and fwd it to westjet. You will get a reply.

3. Contacting Westjet on phone is very easy. The lsit of various countries with their phone number is listed just click on the country you are calling from to get the number.Charges as applicable will apply.

4.. For international toll-free numbers charges may apply from hotels or payphones so use international dialing prefix. 5. You can also make a Westjet Airlines Customer Service request and choose the subject you want assistance on.

Why You Need a Heat Pump Replacement in Decatur Every 15 Years

Why You Need a Heat Pump Replacement in Decatur Every 15 Years

Heat pumps gained popularity in the 1970s when the nation was in the midst of a gas crisis. These pumps were more efficient than the traditional heating and air conditioning methods of the time and remain more efficient today. They are used widely in HVAC – Heating, Ventilation and Air Conditioning – units and they work with the unit whether it’s heating or cooling. The pump itself does wear down over time, and experts recommend a heat pump replacement in Decatur every 10 to 15 years to ensure optimal energy efficiency and working capacity.
Don’t Be Fooled

 

If you envision a heat pump like a pump in your automobile’s engine, don’t be fooled. Even though it’s called a “pump,” a heat pump is a complex unit that looks a lot like an air conditioner. You might have a pump and not even know it, because your HVAC in Decatur looks just like the air conditioner at your previous residence. These weigh as much as air conditioners do as well, sometimes as much as 3 tons or more, and their efficiency is ranked by SEER, or Seasonal Energy Efficiency Ratio, measurement just as heating and air conditioning systems are ranked.

How They Work

An HVAC in Decatur that is a heat pump works like a normal air conditioner would when you cool the house. It cycles refrigerated air into your home to keep the temperature where you have set the thermostat. When the outdoor air cools in the fall and winter and you switch your heater on, the pump reverses the cycling motion to bring warm air into the home instead of cool air. How it does this is it takes the cold air from the conditioner and blows it outside and brings the warm air from the unit that would normally go outside in. This is a unique process, as the pump works the same but reverses motion to achieve the desired effects inside your home.

Lifespan per the U.S. Department of Energy

According to the U.S. Department of Energy, the lifespan of a heat pump is 10 to 15 years, but before your huff in disgust and call a contractor to rip out the unit and replace it with separate heating and air conditioning systems; they don’t last any longer than heat pumps do. You might not need a heat pump replacement in Decatur after 15 years, but you should do so anyway, because the unit will begin to fail regularly and the repairs will ad up.

As with replacing heating and air conditioning units every 10 to 15 year, replacing your HVAC in Decatur will save you money on your energy bills. Technology changes quickly in this industry, and newer units are being engineered and built all the time to increase energy efficiency. If you select an ENERGY STAR unit for your heat pump replacement in Decatur, people have reported saving up to 20 percent on their utility bills after the new system has been installed. That’s a lot. Contact a professional contractor today to come out and inspect your heat pump to see if it’s time for a new one.

Functional Neurology Through Applied Kinesiology to Help Carpal Tunnel Syndrome

Functional Neurology Through Applied Kinesiology to Help Carpal Tunnel Syndrome

Applied Kinesiology (AK) is actually a program to evaluate three major components of any disease, condition, or disease. Applied Kinesiology has a basis in evaluating and supporting structural, chemical, and emotional health aspects. Get more information about neurotherapy

 

Created in 1964 by Dr. George Goodheart, Applied Kinesiology has found its way to many different health offices. Medical doctors, dentists, chiropractors, nutritionists, and in some cases veterinarians have identified many Applied Kinesiology tools and approaches to their individual advantage.

Applied Kinesiology, together with proper physical examination, medical history, laboratory tests, as well as other diagnostic procedures, enable healthcare providers to see further with patient presentations through manual muscle testing at work. The patient’s cholonological test, when performed with specificity and understanding of human anatomy and physiology, offers doctors treating the biofeedback version because the patient’s muscle function is altered because many challenges, corrections, and muscle tests are performed.

Although manual muscle testing is performed when using Applied Kinesiology, practitioners simply do not evaluate the strength that muscles can make, but instead evaluate how neural methods control muscle function. Applied Kinesiology is often called “Functional Neurology” because of this.

The nervous system is usually a complex network of neurons and axons that are the main signaling methods in our bodies. Using our neural program, we manage muscle activity with our skeletal muscle tissue and physical cramps, which in turn control our way of walking, standing, throwing balls, and even how our heartbeats are, and how our bowels function. The nervous system also gives insight to the world about us. The sensory nerve interprets vision, sound, touch, smell, and taste. When one of these nerves develops into stress, or dysfunctional then the symptoms have the possibility to be presented. Applied Kinesiology supplies further roads for healthcare providers to evaluate some of the nerves in the body, and rapid response to certain stimuli.

By using nervous techniques and manual muscle testing along with patient clinical presentation, Applied Kinesiologist is able to evaluate certain structural, chemical, and emotional elements against emerging symptoms.

For example, patients present with carpal tunnel syndrome will experience pain, weakness, numbness, tingling and other equivalent symptoms in the hands and forearms due to median nerve irritation. Carpal tunnel syndrome is often the result of trauma, but can occur in the absence of an identified cause. The standard orthopedic test used to diagnose carpal tunnel syndrome attempts to re-create numbness, pain, weakness, and so on by maneuvering the wrist in various positions. Sometimes an x-ray will be taken, or an electrical test with a median nerve will be done through an EMG needle to assess the nerve damage. Furthermore for the test, an Applied Kinesiologist can evaluate other things that contribute to carpal tunnel syndrome. From a nutritional standpoint, vitamin B6 deficiency has been shown to mimic symptoms of the exact same carpal tunnel syndrome. Although surgery, chiropractic manipulation, acupuncture, or other structural approaches may provide short-term relief with symptoms of carpal tunnel syndrome, they usually have no effect on nutritional deficiencies that may be present. B6 deficiency in association with carpal tunnel syndrome is usually accompanied by discomfort of the joints on the elbows, legs, and knees with leg swelling. For some individuals, carpal tunnel syndrome is clearly a result of further nerve entrapment of the wrist. The nerve runs in the brain, down the spinal cord, out of the spinal cord, and through the extremities as peripheral nerves. The irradiated median nerve in carpal tunnel syndrome is often affected in any neurological pathway element. Nerve irritation in the neck, shoulders, elbows or wrists can all contribute to the symptoms that appear. An educated practitioner in Applied Kinesiology may be in a position to assess patients, determine aspects that contribute to emerging symptoms, and use potential patients to provide biofeedback to adapt different treatment protocols to patient needs.

New7Wonders of the World is amazing

New7Wonders of the World is amazing

What is New7Wonders?
Explorer brain child of Bernard Weber, New7Wonders idea is his hope to connect people from all over the world together to create a list of modern wonders were chosen democratically by travelers far and wide. The New Wonders list was compiled in 2007, and is based on the votes of community members from around the world. This is a bucket list ready by the end of the intrepid explorers and backpacker most daring, and offers some of the most prominent architectural triumphs and stunning monuments that must be presented by the planet and its inhabitants themselves. New7Wonders of the World is amazing

Monument of the monument

Monuments that made it into the list is not short of an icon: Colosseum in Rome, the Great Wall of China, Christ the Redeemer in Brazil and India Taj Mahal is regarded as the crown jewel sparkling architecture of this star-studded bucket list. of the greatest achievements in the world.

A true icon recognizes the whole world, a visit to one of these offers moments you’ll never forget. Imagine feeling hundreds of years of history in the rock that surrounds you in central Rome in the Colosseum. Imagine yourself watching the sunrise over the cool marble façade symmetrical beauty of the Taj Mahal before the crowds pouring, or draw your breath at the top of the Great Wall of stairs trying to see the stunning panoramic views across China. New7Wonders of the World is amazing

Ancient Civilizations and How They Live

Impressed by the Inca’s ability to build entire civilizations at altitudes of several thousand meters in Machu Picchu; winding through the elaborate and beautiful Maya temple in Chichen Itzá Mexico; and look at the towering structure carved out of sandstone in Petra, Jordan.

The difference between these three great civilizations is seen in the architectural style of this impressive ruin. It is also clear that the love and devotion that accompanies these works has a general echo of something that binds all humans around the world and all the time together.

It would not be nice to forget …

Before leaving for the next adventure to mark New Wonder, never forget that it is better to prepare for all scenarios so you can enjoy your journey with peace of mind. The backpacker travel insurance policy is essential to enable you to go further, higher and deeper into this exciting list on your way. Go Assure backpacker travel insurance belonging to the government can cover your entire trip, whether you’re away for a month or two or lucky enough to be on the road for a year. So, choose your destination, buy your insurance, pack your bags and set out on the journey of a lifetime!

Ethan Bailey is an experienced adventure traveler and insurance expert with Let’s Go Insure team. Ethan’s spirit is to inspire his clients to go further, deeper and higher on their journey and his expertise in providing ideal insurance allows them to do just that. If you are looking for the best backpacker travel insurance, Let’s Go to work with underwriters, intermediaries, and most experienced insurers to offer a range of competitive insurance without sacrificing protection. New7Wonders of the World is amazing

Your Guide to Finding Reliable Commercial Commercial Contractors

Your Guide to Finding Reliable Commercial Commercial Contractors

As you might expect, commercial contractors specialize in commercial construction. General contractors are involved in all stages of commercial construction, and usually handle public and private projects, from school construction to building, commercial space and more. They are responsible for overseeing a number of tasks, such as obtaining permits, designs, purchases, compliance with building industry codes and compliance with state laws and norms.
When choosing a major commercial contractor, you should be more careful because a lot of money is at stake. In this post, we will discuss things that require your attention to find a reliable commercial contractor.

 

Start By Basics:

You can not work on random contractors that you find online. Start by looking for licensed companies that have a good name in the local market. If a company claims to be the best in the business or has worked on many projects, they will have enough clients. They should be able to offer references on request, which is great telling about their portfolio. You need to understand the nature and extent of the projects they have completed so far, and whether they can handle your project, keep the scope and other aspects in mind.

Requesting Bids:

It is important to contact at least three to four general commercial contractors for the same job. You need to check if their prices and bids are fair and transparent. Bids are meant to be itemized in all aspects, and you may need to check what is included in the proposal submitted to you and the things that have been excluded. Make sure all bids are made around the same scope of work, if not comparing them to bananas, which are not the ideal way to move forward.

Communication Problems:

No matter how small or large your project is, communication with your commercial contractor is more important than that. If you’re happy with the offer, ask them about the development process and find out why you need to hire the company in the first place. The company should explain their approach to the job, so you can understand their area of ​​expertise. It is wise to use some of their projects as referrals in your conversations, so the whole discussion process stays on the same line.

Get to Know Their Team:

Contracting companies usually have a professional team that helps in determining many management considerations. You need to know which team will work on your project and whether they are good at maintaining client relationships. Do not avoid asking questions, no matter how stupid they sound, provided your questions are relevant to the project. You can also ask them about their ethics and work practices and what sets them apart from other companies in the same industry.

Gym Wear 5 Things Everyone Needs to Need

Gym Wear 5 Things Everyone Needs to Need

You may not think too much about what you wear to the gym. This may be one of those old college shirts or bands that fill your drawer, and a pair of sweaty pants or waist shorts.

Even if you carefully choose the clothes you will wear for work or dating, this is the gym we are talking about. Who cares what you wear?

It turns out you have to care. Here’s why – and how to choose clothes that will benefit you as you exercise.

5 Ways To Work in Style
1. Get a Good Fit When Getting Fit

Do not choose loose clothing to work on. They will not make your body look bigger. Sloppy box shirts and slacks will just keep you in the gym.

In addition to possibly getting stuck or caught on the machine, too large a clothing will not let you see how your body is moving. This means it will be more difficult to monitor your form.

The shirt for exercise should be no more than two to three inches of excess fabric at the waist; select shorts that are hit about two inches above the knee. Check out some great options from Generation Iron. Gym Wear 5 Things Everyone Needs to Need

2. Choose the Right Fabric

Many men release their old shirts, which have holes under the sleeves or are too worn out for everyday wear, to the training drawer. Experts say it’s a mistake. Cotton t-shirts will absorb your sweat, making it feel heavy and uncomfortable to wear.

Special performance performance is a better choice. Woven fabrics will not make you feel wet, sweaty, and sweaty. You also will not let puddles fall on the bench after you’ve finished pressing – your colleagues will love.

3. Choose Clothes Over the Hole

We understand; You have worked hard for those pecs and lats, and you certainly want to show it to them. Any kind of fishnet jacket or tank top that barely exist, however, will mark you as “the guy.” Which man? One of the women rolled their eyes.

These days, the gym is more social than ever. You can meet your boss, potential client, or the woman you watch at Tinder. So choose a low-key fashion, not flashy ,.

4. Right Footwear

It should go without saying that you have to wear the right athletic shoes, but next time you enter the gym, look down. You may be surprised by the number of people you see in Vibram, sandals, even boots and flip-flops! Gym Wear 5 Things Everyone Needs to Need

If you are not primarily running or cycling, choose a pair of comfortable and supportive cross-trainers.

5. Choose complementary outfits

Unless you always bathe in the gym, you should invest in a special jacket or coat to throw while you are away. Why?

Placing your nice woolen fur coat over your sweaty gym clothes will eventually lead to a plain pea coat smelling like you do a sprint of wind in it. In Georgia. In August.

Buy a performance jacket that is warm enough to prevent cold when you leave the gym. Bonus – You’ll have something for hiking and outdoor exercise as well.

Ready to sweat?
Hopefully, we’ve inspired you to get rid of the old Led Zeppelin Led, invest in some high-performance and high-performance sportswear, and get your device!

Are Bed Bugs Actually Bite Humans

Are Bed Bugs Actually Bite Humans

Someone at some point in your life may have sent you to bed with a warning, “Do not let the bed bugs bite.” But do they really bite? Is that painful? What’s with all the fuss and deep cleaning when someone finds a bed bug? Are they just gross pests or do they really pose a threat to humans? Most importantly, what can be done about them?

 

Keep reading to learn more about these strange and invasive pests. Once you do that, you’ll want to call bed bug treatments at St. Louis on the first sign of bed bugs.

Bed Bug Behavior Are Bed Bugs Actually Bite Humans  Are Bed Bugs Actually Bite Humans

Bed bugs do so much more than curl up and sleep next to you at night. They are small parasitic insects that prefer to consume human blood rather than other foods. They are night, so they drink your blood when you are most vulnerable: at night, while you are sleeping. They eat 3 times during the nocturnal cycle, which is why they leave a typical 3-bit bite pattern.

If you see a grouping of 3 insect bites on your body, then you may be feeding bed bugs during your sleep.

They do not travel much, so they will stay, eat, sleep, and produce dirt in your own bedroom, move a few steps to reach exposed skin. They are able to penetrate your skin with a long and sharp mouth and instantly consume your blood, just like a mosquito. Worse, you could be overtaken by a lump of bed bugs in your body, leaving the group bites. Although their bite is not too painful and not annoying enough to wake you up at night – they have an anesthetic in their saliva that makes you dizzy – there are still risks associated with their eating behavior.

Bed Bug Risk

At the very least, the fact that bed bugs inject you with anesthesia and anti-coagulant – which prevents blood clotting, your body’s defense against bleeding – should pay attention to you. They can consume large amounts of blood in a short time. Because, like mosquitoes, they eat some animals and contact their bloodstream with the same tools all the time, they can also spread dangerous diseases.

Where to Find Them?

Bed bugs usually hide in baseboards, rugs, wallpapers, cracks in the walls, mattresses, and even on the clothes in your closet. Because they are so good at keeping them hidden, they can lay eggs and breed quickly even before you realize it. In a matter of days, then it really can overtake your bedroom.

The professional rule is that if you see one bed bug, there is not just one, but up to hundreds are hidden. Just one pesky bug that just happened to be caught.

What is the sign?

There are some simple signs that you may have a bed bug:

Blood stains on your clothes or bed
Bite in group 3
Sheddings bugs
See even one small insect like a beetle

Getting the Interior of Your House Ready to Sell

Getting the Interior of Your House Ready to Sell

When you put your house on the market, there are things you can do to increase the likelihood of it selling quickly. Follow these tips for getting the interior of your house ready to sell.

Declutter, Declutter, Declutter

 

Decluttering is one of the most important tasks you need to undertake to make your home more appealing. A cluttered house looks smaller, closed-in, and messy. One way to declutter is to begin packing. Store items you don’t need. Kitchen counters should be empty save for big items like a coffee maker and stand-up mixer. Empty counters look longer and more spacious. Also, be choosy about what you display throughout your home. Rather than take up every inch of counter space and shelving, group together small displays. Don’t be afraid of blank space. A decluttered home looks more appealing in pictures and in person.

Interior Painting

Interior house painting by Alpharetta paint contractors is another way to increase your home’s appeal. A fresh paint job makes rooms come alive. Choose neutral colors as it’ll make homebuyers able to picture their own furniture in the home. Also, think of the home as one cohesive unit. Standing in one room, you can see into others, so you want the colors to flow well from one room to the next. Paint contractors in Alpharetta can give you advice about color trends and colors that’ll work best for your home.

Give Your Home a Minor Facelift

There are small touches you can make to update your home without having to do a whole remodel. For instance, rather than installing all new cabinetry in the kitchen, which can cost thousands of dollars, opt to change out the hardware instead. New knobs and handles can give the kitchen an updated feel for a fraction of the cost. Change out the faucets in bathroom and kitchen sinks to achieve a more modern look. Tiny details like these can make a big difference.

The Nose Knows

Most people don’t give much thought to the smell of their home, but this is very important when you’re in the market to sell. Noses become accustomed to certain scents, and so you may not even realize if your home has an odor. Ask a friend to do a walk-through of your house and give you an honest assessment. This is especially important if you have pets. Give a thorough cleaning to your home and have light air fresheners throughout the house. Just make sure they’re not overpowering.

By decluttering, doing interior house painting in Alpharetta, giving your home a minor facelift, and keeping your home smelling fresh, you’ll increase the odds of your home selling quickly.

The Entrepreneurial Bright and Shiny Object Syndrome Exposed

The Entrepreneurial Bright and Shiny Object Syndrome Exposed

What You Need to Know Before You Sign Up for Yet Another Program
There’s an insidious travesty happening in the entrepreneurial world and I’ve stayed silent about it long enough.

 

It’s time to expose what’s really happening to unsuspecting entrepreneurs and business owners when it comes to seeking the perfect answer to their business needs. You probably already know it as chasing after the bright and shiny object syndrome.

It happens when the perceived need to learn more, be more and do more outweighs the need to actually get clients and run a business.

Why The Bright & Shiny Object Syndrome Happens

New entrepreneurs, especially women, often horde a deep-seeded secret that weighs them down and prevents them from growing their business to the heights they are perfectly capable of, but often don’t realize it.

That secret is the debilitating knowing they will be exposed as a fraud.

I know this because I too had this fear years ago.

It kept me playing small.

It stopped me from stepping outside of my comfort zone.

It dictated all of my business decisions from how much to charge to how I should be positioned in my industry to whom my ideal clients were.

The thought of being exposed as a fraud far outweighed any voice of reason that declared otherwise. It was a powerful force that controlled my every move.

But I had no idea this was going on. I wasn’t consciously aware of how much my actions were based upon that one fact: Feeling like I was a fraud.

But was I really a fraud? Hardly.

My educational background and previous business skills and experience put me far above the level of many of my competitors in the web development and digital marketing space. But I still found a way to discount all of that.

It wasn’t enough.

I needed to learn more.

Clearly they know far more than I do – just look at how “successful” they are.

They know the “secret”.

So what did I do about it? I signed up for every program I could in order to find out what that secret was.

I embarked to find that perfect formula to follow. That magic system that would take me from point A to point B easily and effortlessly. That thing that would make me successful.

Once I completed these programs, THEN I’d skyrocket my success!

Not. And it’s probably not going to work for you either.

Yes, you’ll get some new insights out of the training. You’ll learn a few things along the way. But it won’t be enough.

And that’s because it’s not really what you need. Not by a long shot.

More than likely all those programs will just result in you feeling more overwhelmed and confused than ever before. How on earth are you going to find the time to implement all this, let alone understand how to do it all?

There’s only so much time in the day and wouldn’t you prefer to be working on what you’re passionate about instead? The reason why you went into business to begin with? Here’s the deal. What you really need is to start believing in yourself.

I can’t tell you how many struggling entrepreneurs I have worked with over the years. They aren’t able to reach successful heights in their business and the first (and often only) thing they will blame is themselves.

Their inner voice is screaming at them: • You don’t know enough. • You need to learn more. • You are clearly in way over your head – what were you thinking anyway? • You’re better off just quitting before you are exposed as the fraud you really are.

This may sound very familiar to you too.

So what does an aspiring entrepreneur do when they have thoughts like these? They sign up for every course, program, system, webinar, teleseminar, telesummit imaginable.

They become addicted to learning.

In their quest to no longer feel like a fraud, they embark on a mission to learn every single aspect about running a business they can. They feel they MUST learn how to: – Figure out who their ideal client is (even though they’re not sure what to do with that info once they have it) – Build a website themselves (even though technology has never been a friend of theirs) – Design their own logo and marketing materials (even though they have never had any formal training in graphic design) – Set up a sales funnel (even though they’re not really sure what that is) – Write the sales copy on their website and landing pages (Even though writing does not come easy for them) – Do Search Engine Optimization (SEO) on their website (even though they aren’t sure what that means) – Conduct webinars and teleseminars in order to launch their new program (even though they don’t have a program to launch yet) – Get on stage and be a speaker… write a book… participate in JV partnerships… hold workshops…. The list goes on and on!

What results from all of this? Entrepreneurs are spending SO much time and money on learning all of these skillsets that aren’t a part of t